Women, Uneasy, Still Lag as Cyclists in New York City
Published: July 3, 2011
When Julie Hirschfeld opened a bicycle boutique for women, she envisioned fashion-obsessed customers with a disdain for spandex flooding in to buy bikes and accessories they would model along New York City’s paved catwalks: miles and miles of new bicycle paths. She lined her shop downtown with vintage-inspired bikes, many with Brooks saddle seats; partnered with Kate Spade to sell a $1,100 bicycle the color of freshly cut grass; and sold helmets that would pass more for fashionable
One year later, Ms. Hirschfeld has conceded that it takes more than fashion to get women on bikes.
Read the full story here: New York Times