What a great initiative!
Patsy Sommer Elementary School [Round Rock ISD] is the first Texas school which uses the Freiker [FREquent nIKER] programme to encourage its students to ride their bicycles to and from school. By using RFID technology the students will be monitored when they use their bikes to get to school and there will be a variety of incentives to reward regular participation.
This programme not only tackles traffic congestion around the school, but also health problems such as obesity and diabetes, and schools already in the programme report that it creates other benefits, too, e.g. improved attendance, better test scores, and a greater sense of community.
Found in: Southwest Cycling News, February 2010, p. 2
cf. also KVUE.com